Stop writing cover letters the hard way!
How to Write a Business Letter for Selling Products by Owen Pearson - Updated September 26, Direct marketing is the process of working directly with customers to convince them to purchase your products, rather than relying on retail stores to promote your products for you.
Television, radio and Internet advertising all play an important role in direct marketing; however, the sales letter is still a valuable tool for selling products.
Several strategies can help you craft sales letters that build interest in, and increase the sales of, your products. Address your reader by name. A sales letter that addresses the recipient by name is more likely to be read than a letter addressing the reader as "business owner," "home owner" or "consumer.
Write an opening paragraph introducing yourself and your business, and tell the recipient how he will benefit from reading your letter completely. Keep your first paragraph short -- the first paragraph should be a maximum of three sentences long.
Explain the benefits of your product in two or three paragraphs. Each paragraph should focus on a major benefit of your product, and illustrate how that benefit can apply to your reader. For example, if you are selling lawn fertilizer, your paragraphs could tell the reader how your product will make her lawn greener, reduce weeds and prevent unsightly bare spots.
Close the sales letter with a specific call to action, such as, "Call today to schedule delivery," or "Visit our website today to order. Provide an incentive for your reader to act, such as a discount or bonus. Add a line such as "P. Set the letter aside for at least 24 hours, then review the content for spelling, grammar and brevity.
Taking a fresh look at your letter can help you spot mistakes, unnecessary language and confusing sentences.
Tips Give a copy of your letter to a proofreader or editor if you are not comfortable editing your own work. You can find editors and proofreaders through a variety of freelancing sites such as Elance and iFreelance. Pare down your language to convey your sales message in as few words as possible.
Consumers and businesspeople typically do not have the patience for long sales copy, and including unnecessary text can cause your recipient to stop reading, which can cost you sales.
Bly; "Sales Letters that Sizzle"; Herschell Gordon Lewis; About the Author Owen Pearson is a freelance writer who began writing professionally infocusing on nutritional and health topics. After selling abstract art online for five years, Pearson published a nonfiction book detailing the process of building a successful online art business.
Cite this Article A tool to create a citation to reference this article Cite this Article.But even if it is an e-mail sales promotion letter, make sure that your letter gives all the information required and is in an understandable, user-friendly format.
You can choose either a formal or an informal approach to writing your sales promotion letter. Does your offer of products and/or services match the needs of the recipient? Don't make your pitch to a company president if your message only applies to the marketing staff.
Get to the point. If you begin your letter with general, hazy information - you risk losing the reader. It's critical you make your point in those first few lines.
Once you have the attention of the reader, try and generate interest and desire for your product/service.
You can then follow it up with appropriate action. While writing, keep the language simple and the tone friendly and positive. If you can do this, demand for your product will increase and you will be able to charge more and make more.
When IBM designed the PC architecture, they used off-the-shelf parts instead of custom parts, and they carefully documented the interfaces between the parts in the (revolutionary) IBM-PC Technical Reference timberdesignmag.com? I Will Always Write Back: How One Letter Changed Two Lives [Martin Ganda, Caitlin Alifirenka, Liz Welch] on timberdesignmag.com *FREE* shipping on qualifying offers.
The New York Times bestselling true story of an all-American girl and a boy from Zimbabwe and the letter that changed both of their lives forever. It started as an assignment. The query letter has one purpose, and one purpose only: to seduce the agent or editor into reading or requesting your work.
The query letter is so much of a sales piece that you should be able to write it without having written a single word of the manuscript.